New Seasons Market to Open in Eliot Neighborhood

I'm very...did you hear me? VERY! excited to have a New Seasons Market within 2 blocks of my house. New Seasons is expected to open sometime in 2013 in the lot that now occupies the highest concentration of the invasive shrub, Buddleia davidii in Portland (don't check that, I'm guessing!). How I've wished for a grocery that I could skip to with my trug, re-living my limited experience in the English Cotswolds. Upon a quick Google search, I found a link on BikePortland.org to the architectural drawings submitted for building permits. The new, one-story store will occupy an entire block sandwiched between Fremont, Vancouver, Williams and Ivy. I'm surprised to learn the new building is only one story and feel certain there must be a height restriction. Why else would such prime real-estate in inner Portland be limited to the horizontal plane? I have so many questions! How will traffic in an already congested area deal with such a large store plunked down in the middle of it? I hope for decreased speed limits and crosswalks. As it is, crossing these streets during rush hour is very difficult.
...Did you hear me? I'm so excited that New Seasons Market is coming to my neighborhood!

The following photos illustrate the existing site.

I'm standing across the street from the city block that N.S. will occupy.
Williams is the street to the left in the photo which heads north and intersects with Fremont street.

Turning to my left, I see the lot that New Seasons will occupy.

Turning further to my left, I see the mass of Buddleia.

...and more Buddleia...